The whiter, the better

You know commercials always use beautifull people, so other people think that if they buy a product or follow a certain ideology, they too will be beautifull, happy and succesfull. Well so far i have only seen white people in the south-east asian commercials. Asians just love whiteness. The whiter your skin the better you are.

It really show that we always want something we are not. Getting tanned on a vacation is considered to be a priority in the west (offcourse not to everyone) while here everyone strives to be white. Every skin product has whitening in it and everyone stays out of the sun. In the supermarket you have the tanning lotions for the tourists next to the whitening products for the locals.

It is not an issue of racism though, they just dont want to be perceived as poor. Just like in our earlier days dark skin was associated with people who worked in the fields. The upper class stayed indoors and in the shade.

So its more a matter of what they prefer. For example there are no race riots, KKK or national parties. To them it’s not about race or ethnicity, it is about class.

Although while they prefer white skinned, they don’t look at a dark skinned person and think "they are less of a person."

And they do laugh and joke about it. Something hard to imagine for us, considering that is not done in the west. I read the follow sentences in an article, and it does make you think.

"Yet the more anti-discrimination laws we(we as in the West) pass, the more politically correct we get, the more uncomfortable with race we become. The more we try to make race a non-issue the more of an issue it becomes. Maybe we should take a cue from Asia. Maybe if we want to become a post racial world we need to stop worrying about race. When you stop making something an issue, it suddenly stops being one. "